It is one thing to tell someone about the organization’s mission, but another to show it in action.
On Tuesday, June 30, 2026, from 9:00 a.m. to 11:00 a.m. at the Tate Pumphouse, organizations attending the Social Media Video Content Workshop will learn how to create short-form video content on Instagram and in Canva that both shares their organization's story impactfully and resonates with supporters. Whether you are participating in WyoGives 2026 or are interested in creating social media content outside of fundraising efforts, this workshop is for you.
To ensure they leave with video content that is ready to share, workshop attendees should bring:
- Mission in action smartphone video clips, preferably 8 to 10 clips (6 to 30 seconds each), filmed vertically. Guidelines and examples of mission in action video clips will be distributed by June 12, 2026.
- Branded materials from the organization, including specific colors, fonts, and logos.
- Smartphone with access to the Instagram app and a personal device with access to Canva, with access to Canva being optional.
- If applicable, information about the specific project, program, or initiative the organization’s WyoGives 2026 campaign is raising funds for and how it betters the community.
Before filming mission-in-action clips for use at the workshop, attendees should read Lady Folk’s Short Form Video Content Guide and review the example video clips available online.
For additional questions about this workshop, please contact Director of Learning and Development Tess Mittelstadt at tmittelstadt@wynonprofit.org. Learning events in Natrona County are made possible by the generosity of the Natrona Collective Health Trust and community partners like Chelsea Combe and the Tate Pumphouse.
About the Workshop Presenter:
Chelsea is the founder of Lady Folk - a copywriting and creative studio rooted in the wilds of Casper, Wyoming. She helps creative women entrepreneurs and western lifestyle brands find their voice and name the story that's always been alive in their work.
In the last five years, Chelsea has held content marketing partnerships with local non-profit organizations, including Advance Casper, Visit Casper, 5150' Local, and Downtown Casper. She currently serves on the board of The Lyric. When she's not developing brand messaging for a client or shooting content around the Casper community, you can find her in the great outdoors with her family, having heart-to-hearts over a latte, or planning her next rodeo outfit.
