Developing a Website to Tell Your Story 

Everything you do as a nonprofit organization leads people back to your website. It is the

center of your marketing universe and home base of your brand. Does your website

effectively communicate your story or is it merely an online brochure with a few photos

and mission statement? Today’s nonprofits need to be better storytellers than ever

before as more and more stories are told all around us. In this session, we will share more

than a decade of focus group research that reveals:

● The 5 elements of an engaging website.

● The one thing every nonprofit should be thinking about, but isn’t.

● The importance of storytelling and how to incorporate stories into your website.

● Real-world examples of nonprofit organizations that have mastered their online presence.