Enhance your nonprofit's effectiveness by evaluating and refining your volunteer recruitment strategies.

Each month, the Wyoming Nonprofit Network highlights a specific topic impacting the nonprofit sector in the What We Are Learning email series. In March 2025, WNN will discuss how nonprofit organizations can recruit volunteers to move their missions forward.

Start Thinking About Volunteer Recruitment

Developing a committed volunteer base can significantly impact a nonprofit organization’s capacity. Consider the pre-learning questions below related to your organization’s approach to volunteer recruitment:

1. Does the organization have clearly defined volunteer needs and roles?

2. Recognizing volunteer needs can change, how often does the organization review its needs and adjust its recruitment strategy accordingly?

3. Who is involved in volunteer recruitment? If staff, board members, and other volunteers are involved, do they have the necessary information and resources to engage potential volunteers? 

Recorded Conversation with ServeWyoming

Working to bring people together through service, ServeWyoming improves lives and strengthens Wyoming communities through volunteerism, serving as the state's center for volunteerism and national service, and coordinating AmeriCorps programs.

Watch the recorded conversation with Grant Manager Noelle Kron and VISTA Volunteer Coordinator Ty Pierce to learn about the work of ServeWyoming and how their programs can support your organization’s volunteer recruitment efforts.

For more information, visit servewyoming.org.

Resources

• An organization’s volunteer recruitment strategy should involve planning, active recruitment, screening, and onboarding. Read Wild Apricot’s “How to Recruit Volunteers from Start to Finish: 4 Phases to a Successful Volunteer Program” to learn more about each step of this process.

• National trends could impact an organization’s approach to volunteer recruitment. Listen to Volunteer Nation’s recent episode, “Volunteer Recruitment Trends from Our New Report” to better under key trends from the 2025 Volunteer Management Progress Report.

• Understanding why people volunteer may make a difference for recruiting. In a recent survey of 7,000 volunteers in the United States, “66% of respondents volunteer to improve their community, and 83% do so to contribute to a cause they care about.” Read more of the survey’s findings online.

• With an increased need for pro bono and skilled volunteers, how can these types of volunteers be recruited? Access the resources provided by the National Council of Nonprofits to develop a strategy for recruiting these specialized volunteers. 

What You Want to Learn Matters

Email Director of Learning and Development Tess Mittelstadt at tmittelstadt@wynonprofit.org with your feedback on the What We Are Learning email and suggestions on future topics.

The Wyoming Nonprofit Network amplifies, cultivates, and advocates for Wyoming's nonprofits.

Wyoming Nonprofit Network
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307-772-9050
wynonprofit.org